Play it Safe

Interactive Cdrom
commissioned by

Donal McPartland and Sarah Ifield – Writing, research, production, direction, editing, special effects.

Sarah Ifield - Creative director

Donal McPartland - 3d modelling


Educational CD Rom commission by the UK National Health Service in 2002, aimed at teenage boys, to raise awareness of sexually transmitted diseases and teenage pregnancies. (Part of a goverment initiative to help young men understand their role in a healthy society).

In order to learn to communicate these complex issues effectively with a teenage audience, the research involved co-ordinating 13 workshops with young men in detention centres across the South East of England. From this research, the CD Rom was designed to function like a non-linear computer game, where the user is taken through interactive real-life scenarios, making choices and then dealing with the resulting outcome.